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High-stakes Christmas looms as surging toy demand meets supply-chain snarls

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Reuters

By Richa Naidu and Lisa Baertlein CHICAGO/LOS ANGELES (Reuters) – With demand for toys at an all-time high, U.S. suppliers and retailers are racing to outrun severe air, sea and land shipping snarls so Santa has a mountain of dolls, scooters and video game consoles to deliver at Christmas. The holidays account for a major chunk of the toy industry’s nearly $33 billion annual sales, and LEGO blocks, MGA Entertainment’s L.O.L. Surprise dolls, Mattel’s Barbies and Sony’s PlayStation game consoles were among top sellers last year. Hitches in logistics could result in empty-handed consumers and los…

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