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Want to be a social media influencer? Here’s how to get started

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Eddie Infante, 23, started posting comedic videos on TikTok after he graduated college. His content seems effortless — jokes about dating as a young gay man in Southern California and a lot of food posts, including his popular “What I Eat in a Day” series. Those videos always start with an iced coffee at a doughnut chain. But what seems off-the-cuff was strategic. When he first began his channel in 2020, Infante would pull into the drive-thru line at his local Dunkin’ by 7:45 a.m. so he could film, edit and post his food reviews early enough to make users’ For You pages, just as they got up to…

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