African brands’ value recovers $50bn on digital transformation

Digital transformation has helped top brands in Africa to achieve recovery in their aggregate brand value, a new report by South Africa (SA) based Brand Finance Africa, a brand valuation consultancy states. The 150 top African brands surveyed in the report saw their valuation increase by 25.3percent to $50.1 billion from $40 billion in 2021. […] read more African brands’ value recovers $50bn on digital transformation

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