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Analysis: Colgate, Tide maker P&G rejig price tactics to keep cash-strapped shoppers

Published by
Reuters

By Jessica DiNapoli NEW YORK (Reuters) – The makers of everyday staples such as Colgate toothpaste and Charmin toilet paper are readying new strategies to keep cash-strapped consumers buying pricier products as the threat of recession looms, executives have told investors. Manufacturers of household staples are also now spending more on discounts and promotions on goods including sodas and paper towels to keep shoppers in higher-end stores and buying brand name products, according to data prepared for Reuters from research firm IRI. The moves come as U.S. consumers – who so far have continued …

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