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Beauty and the inflation beast: ‘Lipstick effect’ to shield Estee Lauder, Coty

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Reuters UK

By Ananya Mariam Rajesh (Reuters) – Americans are turning to cosmetics and fragrances to beat the inflation blues in a trend called “the lipstick effect” that could keep the beauty market’s post-pandemic rebound alive and help quarterly sales for Estee Lauder and Coty. The phenomenon, where consumers buy more beauty products instead of big-ticket items during an economic downturn, should cushion a blow from lockdowns in major beauty market China, according to analysts. “The broader idea is that consumers will invest in small luxuries that increase their confidence and perceived attractiveness …

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