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Gambling sponsors back on the up in sport despite continued threat of a ban, study finds

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City AM

By Frank Dalleres Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League football clubs have considered adopting a voluntary ban on bookmakers taking the coveted front-of-shirt slot in a bid to head off possible legislation. But the sector has bounced back over the last 12 months and gambling is now the second most prevalent ind…

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