Wall Street

Mixed fortunes of celebrities who leapt on NFT craze

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Sports, film and music stars have all flocked to the NFT market to buy pictures of apes, endorse corporate partners or even launch their own art collections. Even as the crypto sector suffers a rout with sales and values plunging and scams proliferating, celebrities continue to sign up to the craze for so-called Non-Fungible Tokens. Gone ApeThe Bored Ape Yacht Club is the ground zero of NFT “collectables”. It features cartoon images replicated thousands of times with algorithm-generated variations. The initial collection of 10,000 computer generated images has been followed by several other ge…

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