Wall Street

Netflix and Disney poised to shake up TV ad world

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AFP

New York (AFP) – With the launch of cheaper, ad-supported subscriptions, Netflix and Disney+ are expected to bite into the revenue of traditional television channels as the streaming services look toward continued expansion. After having long-shunned the notion of advertising on its platform, Netflix thisyear accelerated work on just such an offering as inflation prompts consumers to spend less and competition in the streaming television market intensifies. Netflix is expected to launch an ad-supported subscription tier in early November, about a month before rival Disney+ does the same, accor…

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