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Netflix Stock Moves Higher On Reported Talks to Develop Ad-Based Business Model

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By Martin Baccardax Netflix has started talks with potential partners for an ad-supported addition to its online streaming service, the Wall Street Journal reported Thursday. Netflix (NFLX) – Get Netflix Inc. Report shares moved higher Thursday following a report that it’s started talks with potential partners for an ad-supported addition to its online streaming service. The Wall Street Journal reported from the Cannes Lions conference in France that co-CEO Ted Sarandos said he wants and ad-supported version of Netflix to be ““more integrated and less interruptive” than traditional television …

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