- AMC has launched a new platform on its website just for its new retail investors.
- The platform provides these shareholders with exclusive promotions, like free or discounted items and invitations to special screenings, as well as direct communications with CEO Adam Aron.
Aron and AMC plan to donate $50,000 to the Dian Fossey Gorilla Fund — a clear nod to these new investors, who call themselves apes and refer to Aron as “Silverback.” AMC also has shifted its communication style to speak directly with shareholders via social media, including YouTube. Aron has even taken a renewed interest in Twitter, “following” hundreds of accounts tied to the “ape army.”
“During my five-plus year tenure as CEO at AMC, I’ve taken great pride in the relationships I have forged with AMC’s owners,” Aron said in a statement Wednesday. “With AMC Investor Connect, that effort in relationship building will continue apace even if our shareholders now number in the millions. After all, these people are the owners of AMC, and I work for them.”
AMC's new investor connect:https://www.amctheatres.com/stockholders?rel=stockholders_stockholders_hp_hero
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