Analysis-With popcorn and tweets, AMC’s Aron rides retail investor wave

Published by
Reuters

By David Randall and Sinéad Carew NEW YORK (Reuters) – Free popcorn for shareholders. Following more than 500 die-hard fans of his company’s stock on Twitter. Retweeting a video of what appears to be an airplane flying a banner with the meme-stock rallying cry “AMC to the Moon” around Manhattan. Welcome to the world of AMC Entertainment Holdings Inc Chief Executive Adam Aron, who since the beginning of the year has taken to new heights the role of chief promoter of a company that was on the brink of bankruptcy. At a time when many on Wall Street argue that the movie theater operator is over-va…

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