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Let's dig into the new BlackBerry IVY and it's possibilities and the system in general. But first let's touch base on the fact that BlackBerry and Amazon are no stranger to partnerships between the each other. In fact BlackBerry collaborated with Amazon all the way back in 2015 when Amazon integrated it's App store into BB10 devices which were run on QNX.πŸš€

So what is BlackBerry IVY? It is a multi-year agreement with Amazon Web Services(AWS). We can look at it as cloud platform for automotive industry to have vehicles exchanging information with one another as well as the passenger, automotive manufacturers, operators and even the grid of a smart connected city. πŸš€

Let's start with the advantages of being connected to the manufacturer. We have already seen this in other EV's and unsecured technologically advanced vehicle platforms. This ability can help the manufacturer identify problems over the air and rectify them with secure updates or even issuing a message to the driver about the need to have something brought in to be looked at. For example a vehicle recall, battery replacement/upgrade, tire monitoring systems and more. πŸš€

Now being connected to the passenger allows the system to deliver unique interactive cockpit experiences designed by the automotive brand and developers all while your vehicle drives you to work or even taxis others around while you're at work. It does this using vehicle data sensors and analytics to customize the users experience. πŸš€

Enabling fleet operators with BlackBerry IVY unlocks the potential for massive improvements in logistics and asset tracking, BlackBerry already sells asset tracking devices for fleet operators and is currently collecting and improving efficiencies for any operators utilizing it's system by using data analytics and sensors.πŸš€

If the system is connected to the grid, this unlocks a massive opportunity to increase city and traffic efficiencies. Ever get stuck at a red light with no traffic coming in any direction? Now imagine lights turning green for a single vehicle or monitoring traffic and allowing heavier traffic to be given precedence at a intersection.πŸš€

V2V (vehicle to vehicle) communication will allow cars ahead of you to mark pot holes or warn other vehicles of the dangers ahead. Not only this but in autonomy V2V communication can allow possibilities like convoying with vehicles and drafting off each other bumper to bumper on a congested highway. What if the car in front of you stops? Each vehicle will know what will be happening with the vehicle in front of you, it will know anytime the other vehicles change speeds or engage the brakes. This could allow vehicles to travel safely more fluently.πŸš€

TL;DR Basically IVY will improve efficiencies in a smart city, for operators, manufacturers and also increase personal productivity. It will do this by allowing you to get things done in your car and spending less time on the road and in traffic. It will enable this while maintaining the freedom and ability to operate the vehicle yourself. Or if you work 9-5 or have a road trip you can sit back be entertained, relax and eventually even sleep while your vehicle takes you places. They already have a patent for autonomous refueling which highlights the ability to be able to go anywhere and not get distracted by your travels. πŸš€

YouTube | BlackBerry IVY

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