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#booktok: TikTok’s unexpected literary community shakes up industry

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TikTok – known for its short, snappy videos and younger audience – isn’t necessarily an online space where you might expect to find bookworms. But under the hashtag #booktok, people who love books have created their own niche on the social media platform. Some users show off their bookshelves, sorted by colour, while others share their favourite book, discuss what they’ve read in the last month or focus on a theme, such as three good feminist reads or what book you should be reading next based on your Zodiac sign. Safe to say: Much can be found under the hashtag #booktok. In a turn from the st…

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