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Branding the U.S. left: AOC makes a push into political merchandise

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Reuters

By Jason Lange WASHINGTON (Reuters) – U.S. Representative Alexandria Ocasio-Cortez became one of America’s most prominent progressive Democrats with her calls to tax the wealthy and spend heavily to fight climate change. Now she is investing heavily in her online store, selling T-shirts, sweatshirts and other merchandise with her name, “AOC” initials or slogans including “Tax the Rich” and “Fight for our Future,” efforts aimed at both fundraising and building the second-term lawmaker’s profile nationally. Her campaign paid political merchandise firm Financial Innovations, which operates her on…

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