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EU moves to tighten political advertising rules on social media

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The European Union could soon ban targeted online political advertising using sensitive personal data without user consent under new European Commission proposals published on Thursday. “Elections must not be a competition of opaque and non-transparent methods,” said commission Vice President Vera Jourova in a press release. “People must know why they are seeing an ad, who paid for it, how much, [and] what micro-targeting criteria were used,” said the commissioner whose portfolio covers values and transparency. The proposals come after years of concern that voters in the EU are vulnerable to m…

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