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Fortune 500 Companies at Risk of Losing Hundreds of Millions of Dollars to Click Fraud

Click Fraud Crawford Lake

America’s biggest companies could have lost more than $700 million to fraud on their pay-per-click ads over the past year Click fraud is estimated to cost 14% of a company’s ad spend on average Google spent an estimated $680M on PPC, meaning it could have lost $95 million Dell is second biggest spender with $527 […]

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