Ice Cream Rolls on YouTube: A feast for your eyes and ears

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A pair of hands preparing rolls of mouth-watering ice cream: What sounds simple is the recipe for millions upon millions of views on social media. The aptly named Ice Cream Rolls is a YouTube channel followed by 10 million people that has built its runaway success on one universal truth: Everyone likes ice cream. In Gil Grobe’s 10-minute videos, there’s no music or talking, just the sounds of him making ice cream roll variations. The secret to his success, Grobe says, comes down to three things. First, it’s an appealing, feel-good topic. Second, it’s a process that not many people have seen be…

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