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Juul to pay North Carolina $40 mn in lawsuit over ads targeting youth

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AFP

New York (AFP) – E-cigarette maker Juul agreed to pay $40 million to North Carolina and abide strict rules on marketing its product to youth, according to an deal announced Monday by state officials. The agreement marks Juul’s first settlement with a US state after several sued the company over its business practices. The deal requires “drastic changes” from Juul Labs in the way it conducts business in the southern state, according to a press release from the North Carolina Attorney General’s office. “This win will go a long way in keeping Juul products out of kids’ hands, keeping its chemical…

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