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Princes to paupers: India’s salesmen face ruin as tycoon Ambani targets mom-and-pop stores

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By Abhirup Roy and Aditya Kalra SANGLI, India (Reuters) – For eight straight days, household goods salesman Vipresh Shah has failed to sell a single pack of Dettol soap to the storekeepers who have been buying from him ever since he took over his family business as a teenager, 14 years ago. Shah is an official distributor for Britain’s Reckitt Benckiser in Vita, near Sangli city, around 200 miles south of Mumbai. But he said once-loyal customers now point to an app – JioMart Partner – on their smartphones showing prices up to 15% lower, instead of placing orders. “As Reckitt’s distributor, I u…

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