Tesla to launch high-end Model S ‘Plaid’ to fend off Mercedes, Porsche

Published by
Reuters

By Hyunjoo Jin (Reuters) -Tesla Inc will deliver a high-performance version of its Model S on Thursday, aiming to reignite interest in the nearly decade-old sedan and fend off rivals such as Porsche, Mercedes-Benz and Lucid Motors in the luxury electric vehicle market. Tesla redefined electric cars in 2012 when it launched its high-end Model S with a sleek design and long driving range, but is facing a raft of new challengers. The automaker plans to livestream the delivery of the first Model S Plaid at its U.S. factory in Fremont, California at 7 pm PT (0200 GMT, Friday), according to its offi…

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