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Victoria’s Secret hires US soccer’s Megan Rapinoe in rebranding effort

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AFP

New York (AFP) – US lingerie giant Victoria’s Secret has signed a new roster led by American soccer star Megan Rapinoe to replace the brand’s hypersexualized models, who are under scrutiny for their embodiment of male fantasy over an accurate representation of what women seek in undergarments. The US store, which brought sexy lingerie to the masses in the 1970s and then made billions, has been overshadowed in recent years by brands that have openly embrace both bodily and ethnic diversity. Criticized for its objectification of women, Victoria’s Secret in 2019 abandoned its famed fashion show, …

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