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White House partners Tinder parent in hopes users swipe right on vaccinations

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Reuters

(Reuters) – Match Group Inc said on Friday it had teamed up with the White House to promote COVID-19 vaccinations across its popular online dating apps such as Tinder, OkCupid and Hinge. Promotional campaigns on the apps will launch in the coming weeks and will run until the July 4 Independence Day holiday. President Joe Biden has set a goal to vaccinate 70% of U.S. adults with at least one COVID-19 shot by that date. To meet the target as demand slows for vaccines in the country, the White House announced partnerships with ride-hailing services Uber and Lyft earlier this month. As of Thursday…

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