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Why fashion designers are using orange as lockdown rules are eased

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Vivacity, optimism, vitality: Hardly any other colour gives off such positive vibes as orange. We’re all looking for that kind of energy at the moment, so it’s no surprise that orange is in fashion. The Pantone Color Institute has even included two orange tones in its fashion trend report: marigold, an orange with golden undertones, and orange ochre, a more brownish variant. Together with other bright hues, they speak to our longing for the carefree joy colour gives us. From a fashion perspective, however, orange can be a tough one because it’s also used as a warning colour and really sticks o…

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